Do remember the decimal. 100. One-hundred percent exact. That too is how your label printing in Richmond must be. This is all about the importance of your label print. It is but a brief introduction to the attitude that should be taken towards the exactness of the label and how it should function thereafter. The results achieved going forward should be proof enough and then let that be a form of assurance that you are on ‘a right track’.
There are those who believe in going one-hundred and ten percent. While that may well be commendable, one must be wary of doing too much. It becomes a case of over-compensating. You are thinking too much about your customers and what they must be feeling like. That is still good, but you need to also restrain yourself. Think also what is good for them. It is not quite a case of preaching to the unconverted.
But there may well be a need to educate and inform towards the uninitiated. There can be nothing better than creating a sense of greater consumer awareness. It is not always about finding the right price, granted that many may have no alternative but to cut corners, but it is about finding what is best. A long-term mindset now needs to come alive. It is in everyone’s best interests. To be better informed.
And to be more aware and alert. The label, however small it may be, is going to be playing its part. All information displayed within it is one-hundred percent accurate and correct. Not a single letter must be out of place. And of course, there is still room for color but same must not distract from that very important message. Print wisely and be safe.